McDonald’s Finally Wakes Up to All Day Breakfast
A number of consumer surveys have indicated that diners want breakfast items available at lunch and dinner.
McDonald’s breakfast products are popular. But the chain’s success in the morning is also rooted in the chain’s amazing convenience. McDonald’s has arguably the best locations in the fast food business, making its drive-thrus a remarkably convenient place to get breakfast on your way to work.
McDonald's announced it will start serving breakfast all day nationwide beginning October 6, 2015. McDonald’s Corp. is giving customers what they’ve long wanted: Breakfast items after 10:30 a.m.
Exactly what breakfast item will be offered will depend on the location of the restaurant.
n most markets, the company will serve McMuffin sandwiches, including the popular Egg McMuffin that launched McDonald’s popular breakfast daypart back in 1972.
But a few markets, mostly in the South, will serve biscuit sandwiches instead — dependent upon whether biscuits are more popular than McMuffins in those markets, company officials said.
Based on the limitations of serving both breakfast and lunch items at the same time, the company can only offer one type of breakfast sandwich after 10:30 a.m. All markets with all day breakfast will also serve Hotcakes, Sausage Burritos, parfaits, oatmeal and hash browns.
Since its incorporation in 1955, McDonald's Corporation has not only become the world's largest quick-service restaurant organization, but has literally changed Americans' eating habits--and increasingly the habits of non-Americans as well. On an average day, more than 46 million people eat at one of the company's more than 31,000 restaurants, which are located in 119 countries on six continents. About 9,000 of the restaurants are company owned and operated; the remainder are run either by franchisees or through joint ventures with local businesspeople. In 1954 Ray Kroc, a seller of Multimixer milkshake machines, learned that brothers Richard and Maurice (Dick and Mac) McDonald were using eight of his high-tech Multimixers in their San Bernardino, California, restaurant. His curiosity was piqued, and he went to San Bernardino to take a look at the McDonalds' restaurant.